Tellme Siri it ain’t so: the do-it-yourself Pepsi Challenge

Some of the tech press are writing about Jason Cartwright of TechAU’s YouTube video here he does a side-by-side test of the voice recognition features in Windows Phone 7 (Tellme) and iPhone 4.5 (Siri).

Anthony James over at TechFlash today notes how some folks are saying how the test may not be a fair one, while the folks at geek.com write that the test is fair and fault Microsoft’s Craig Mundie for setting himself up.

Regardless of whether you think the test is fair or not, there is an important lesson here around social media and competitive claims that anyone who’s a public face or counsels them needs to be mindful of. With things like YouTube now, it’s quite easy for third parties to go ahead and conduct their own trials of your claims on video and post them for all to see. Basically, anyone can do their own “Pepsi Challenge” now.

The upshot of this is that you don’t want to make competitive claims unless you’re sure you can win. The better move is to steer clear of these sorts of claims, since someone can always rig the competition against you.

About these ads

About Christopher Budd
Principal, Christopher Budd Communications. A public relations and communications consulting company helping clients prepare for, prevent, and manage crisis situations.

One Response to Tellme Siri it ain’t so: the do-it-yourself Pepsi Challenge

  1. B. Spinoza says:

    I think if there’s any call of “unfair” it’s that the side-by-side comparison was more than Windows Phone deserved. This clip illustrates pretty clearly, I think, the MS conception of voice recognition in general: http://www.youtube.com/watch?v=Y0hl1-06gOo

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 442 other followers

%d bloggers like this: