Tellme Siri it ain’t so: the do-it-yourself Pepsi Challenge
November 28, 2011 1 Comment
Some of the tech press are writing about Jason Cartwright of TechAU’s YouTube video here he does a side-by-side test of the voice recognition features in Windows Phone 7 (Tellme) and iPhone 4.5 (Siri).
Anthony James over at TechFlash today notes how some folks are saying how the test may not be a fair one, while the folks at geek.com write that the test is fair and fault Microsoft’s Craig Mundie for setting himself up.
Regardless of whether you think the test is fair or not, there is an important lesson here around social media and competitive claims that anyone who’s a public face or counsels them needs to be mindful of. With things like YouTube now, it’s quite easy for third parties to go ahead and conduct their own trials of your claims on video and post them for all to see. Basically, anyone can do their own “Pepsi Challenge” now.
The upshot of this is that you don’t want to make competitive claims unless you’re sure you can win. The better move is to steer clear of these sorts of claims, since someone can always rig the competition against you.